Product Management

Making tough decisions about your products and services will determine success or failure in your growth strategy. Some products in your portfolio may be past their ‘sell by’ date. Some may need enhancing and developing, others may be underpriced and capable of generating more income than currently.

Olieon’s product management services help you navigate through the maze of product decision-making. We help you with:

  • Product portfolio and product mix reviews – with the objective of increasing portfolio profitability
  • Product performance appraisal
  • Product planning and road-mapping – the ‘what next’ for your products
  • Competitive advantage assessment
  • Branding – to brand or not to brand, and branding strategies
  • Packaging – reviewing how you present your product to the market
  • Product improvement or product closedown processing
  • Tactical developments, such as migrating offline products and services to digital and online environments

Your products and services are the lifeblood of your business, let us help you coordinate and plan the various elements involved in managing your offerings through the various stages of their lifecycle. Contact us today.